One of the lessons in prioritizing feedbacks and customer research was in Season 3, episode 4 of popular TV series, The Wire, when Major Colvin was trying to drive down crime rate and drug-related shootings in Baltimore, so he announced an amnesty of sorts for drug pushers. The terms would allow drug pushers to sell...
Have you ever typed in some keywords to search for a company on Google and you found another company’s ads instead? It happens. Sometimes you can search for something online and you’ll be shown its alternatives or competitors instead. For instance, you search for MailChimp, an email marketing service and you find SendLite, ActiveCampaign and...
When auditing online ads for businesses, one of the common mistakes I’ve seen people make with targeting on Facebook/Instagram is to only focus on the keyword their business is in and then complain that their ads are not converting. For instance, if they sell biscuit, they’ll only search for ‘biscuits’ or ‘snacks’ as interests and...
Email Marketing has the highest return on investment (ROI) of all the types of marketing making people sometimes want to buy a list. In fact, according to McKinsey, it has better conversion rates than Facebook, Instagram and co. It’s not a surprise then that when a lot of people (and businesses) find out how good...
One of the mistakes people (I’m on this table too π§) make after creating content is to limit it to one channel or one format without repurposing or distributing it, especially if they have a preferred social media platform. It’s easy to make a really good post on Facebook and let it stay on Facebook,...
Instagram, the way you know it is disappearing and is no longer just about photos. A few days ago, Instagram boss, Adam Mosseri announced that Instagram was no longer a photo-sharing app. Shocking as it may appear, it makes some sense seeing as video is leading the content race across different platforms. TikTok has seen...
There are so many digital marketing tools that you can use to run your business effectively online and while some are paid, there are tons of free tools that get the job done and Google leads the way here. I’ve made a list of 11 FREE Digital Marketing Tools From Google That You Should Start...
Hey hey! So, a few days ago after the Nigerian government placed a ban on Twitter, I put together an article that showed affordable alternatives to social media if the government wakes up one day and decides to speak to other social media platforms operating in the country in the language they don’t understand. Anyway,...
On my way to Ogba earlier today, I came across this copy on an ad: βπ·ππβπ‘ ππππ π¦ππ’π π€πππ. πΌπ‘βπ ππ’π πππ.β You’d be forgiven for thinking it’s an ad for a contract killing organization. But it’s an ad for a laundry business. Separated from the supporting image of a woman carrying a pile of...
