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One of the lessons in prioritizing feedbacks and customer research was in Season 3, episode 4 of popular TV series, The Wire, when Major Colvin was trying to drive down crime rate and drug-related shootings in Baltimore, so he announced an amnesty of sorts for drug pushers. The terms would allow drug pushers to sell...

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On my way to Ogba earlier today, I came across this copy on an ad: β€œπ·π‘œπ‘›β€˜π‘‘ π‘˜π‘–π‘™π‘™ π‘¦π‘œπ‘’π‘Ÿ 𝑀𝑖𝑓𝑒. πΌπ‘‘β€˜π‘  π‘œπ‘’π‘Ÿ π‘—π‘œπ‘.β€œ You’d be forgiven for thinking it’s an ad for a contract killing organization. But it’s an ad for a laundry business. Separated from the supporting image of a woman carrying a pile of...

WHO AM I????James Ogunjimi
I'm a marketing communications and strategy professional, author, 'Selling Weed To The Police', and a Red Devil.
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