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One of the lessons in prioritizing feedbacks and customer research was in Season 3, episode 4 of popular TV series, The Wire, when Major Colvin was trying to drive down crime rate and drug-related shootings in Baltimore, so he announced an amnesty of sorts for drug pushers. The terms would allow drug pushers to sell...

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On my way to Ogba earlier today, I came across this copy on an ad: β€œπ·π‘œπ‘›β€˜π‘‘ π‘˜π‘–π‘™π‘™ π‘¦π‘œπ‘’π‘Ÿ 𝑀𝑖𝑓𝑒. πΌπ‘‘β€˜π‘  π‘œπ‘’π‘Ÿ π‘—π‘œπ‘.β€œ You’d be forgiven for thinking it’s an ad for a contract killing organization. But it’s an ad for a laundry business. Separated from the supporting image of a woman carrying a pile of...

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Some of us never take the leap when it comes to scaling our businesses. Maybe it’s out of fear, self doubt or the desire to play it safe, but some of us never take the leap. Ideally, the way building businesses work is to start small at the starting stage, be sure there is a...

WHO AM I????James Ogunjimi
I'm a marketing communications and strategy professional, author, 'Selling Weed To The Police', and a Red Devil.
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