I’m a marketing communications and strategy professional with extensive experience managing content and public relations campaigns. Strong expertise in social media management, digital marketing, advertising, copywriting, and a proven track record of developing strategies that drive growth.
– Teacher Teacher Learning Resources, Lagos, Nigeria
● Developed campaign materials for the launch of the company’s first product, ‘PaperPaperTown’.
● Created content (video, text, image) used on social media, for adverts and campaigns.
● Developed an SEO strategy for the company.
● Created brochures and other internal communicational materials
● Prepared B2B pitches for the company’s corporate organization targets
● Responsible for creating adverts for the company on social media.
● Developed and deployed an inbox campaign that guides prospective buyers on a customer journey from their first visit to the website to their first purchase until they become repeat buyers
● Responsible for social media management, engagement and growth.
– Divergent Enterprises, Victoria Island, Lagos, Nigeria
● Responsible for creating and sending press releases and weekly newsletters.
● Developed a value proposition draft that increased sales for Landlagos.
● Managed publicity for the first Porkoyum Food Festival leading to a massive turn-up.
● Responsible for creating copies and blog articles used to grow the company’s social media pages and website respectively.
● Updated the company’s brochure, landing pages, and communications strategies.
● Developed newsletters and media articles used to generate a buzz for the Femfunds Workshop 2.0
● Created advertising scripts used for Landlagos adverts.
– Zenera Consulting, Lagos, Nigeria
● Worked on: Aiteo, Bank of Industry, Remita, SystemSpecs.
● Created media articles and content for Aiteo, Remita, SystemSpecs and The Bank of Industry’s GEEP MarketMoni.
– Zebra Stripes Networks, Ikeja, Lagos
● Developed monthly content strategies and plans. Apr 2018 – Jul 2018
● Responsible for creating press releases and media articles
● Grew the social media accounts of Premier Bet.
● Responsible for writing editorials and getting content for the company’s monthly magazine, ZSN Monthly
● Monitored and tracked activities of a remote team of social media influencers engaged for campaigns
● Managed publicity and media liaison around movie premieres for Filmhouse Cinemas.
● Responsible for publicity around The Basement Gig’s monthly music show.
● Created press releases and managed publicity for Skyy Vodka’s ‘Live Without Limits’ campaign.
– HEDA Resource Centre, Ikeja, Lagos
● Improved the following and engagement of the company’s ‘Monday Tango’ Tweet Chat
● Grew the company’s social media presence by over 500 followers
● Managed publicity for the 2017 World Food Day and United4Food Concert held jointly with Oxfam
● Developed scripts for jingles aired on radio for the company’s project with the National Orientation Agency (NOA)
● Collaborated with other team members as Project Officer on the setup and launch of the MacArthur Foundation-funded ‘Anti-corruption Situation Room’
● Served as Communications Officer for the United4Food Project.