I’m a marketing and communications manager with extensive experience delivering results on marketing and public relations campaigns. Strong expertise in digital marketing, communications, and a proven track record of developing strategies that drive growth.

– Conclase, Lagos, Nigeria

• Oversaw the website redesign for Conclase which increased site visits and on site enquiries by over 50%
• Drove business and logistics partners’ onboarding for Tracnine leading to more than 700 signups.
• Designed and scaled a brand advocate program for Conclase that increased customer retention by 30% in 2021
• Replaced struggling marketing strategy for Tracnine with new strategy that increased enquiries by 40%, landing page visits by 68%, 300 people in the pre-launch webinar, and more than 700 pre-launch signups.
• Lead 5-member marketing and communications team to deliver on marketing and business objectives.
• Manage the marketing calendar, ensuring campaigns run on time and within budget.
• Reinstated email and newsletter campaigns that increased weekly enquiries via email by 56%
• Developed a unified social media strategy followed by the team, leading to a 2x growth of the Instagram and LinkedIn pages of the company
• Led the development and launch of the Tracnine waiting list signup landing page.
• Supervise the development of video content and adverts used to promote Tracnine
• Leverage relationships with influencers on Instagram, Facebook and Twitter to drive awareness and signups for Tracnine within the budget.
• Leads the team to exhibitions, industry events and major markets to create awareness about Tracnine and sign interested persons up.
• Developed a paid acquisition strategy across Google and social media leading to acquiring key clients in 4 target regions across Africa
• Conceptualised and managed social media ad campaigns that doubled website visits and enquiries.

– Teacher Teacher Learning Resources (TTLR), Lagos, Nigeria

• Developed the go-to market strategy for the company’s first product: ‘Paper Paper Town’
• Oversaw the on-time delivery of seasonal campaigns online, resulting in an increase in social media engagement and enquiries about product
• Communicated all digital marketing initiatives internally to ensure every department was carried along
• Identified opportunities for corporate partnerships and developed the pitches for management approval
• Created a digital marketing content calendar and budget and ensured 85% implementation
• Oversaw the development of video ads for online promotion.
• Led a robust brand awareness campaign online through contests and influencer partnerships, leading to increase in social media engagement by 40% and website visits by 70%.
• Supervised the creation of email marketing templates and user journey automations on MailChimp.

– Divergent Enterprises, Victoria Island, Lagos, Nigeria

• Responsible for creating and sending press releases and weekly newsletters.
• Developed a value proposition draft that increased sales for Landlagos.
• Managed publicity for the first Porkoyum Food Festival leading to a massive turn-up.
• Responsible for creating copies and blog articles used to grow the company’s social media pages and website respectively.
• Developed newsletters and media articles used to generate a buzz for the Femfunds Workshop 2.0
• Created advertising scripts used for Landlagos adverts.

Ndiyo Media, Lagos, Nigeria

• Created media content used to communicate the value of Aiteo’s sponsorship of the Nigerian Super Eagles at the 2018 FIFA World Cup.
• Developed digital strategy and created an ecommerce website for Gbenga Artsmith Jewelry.
• Collaborated with a remote team of social media influencers to pull off the ‘Homeric Surprise’ campaign for Homeric Products.
• Wrote media articles that showed how The Bank of Industry’s GEEP MarketMoni intervention program was helping small and medium scale enterprises thrive.
• Created media articles that communicated how SystemSpecs and Remita helped to facilitate the emergence of Nigeria’s Treasury Single Account (TSA).
• Managed online publicity for Adam and Eve Reality TV Show’s audition process.
• Created the games and developed a show bible for Lashone Group of Companies’ Intellectual Naija reality TV show.
• Created publicity for the 2nd Goke Omisore Annual Lecture in Lagos.
• Developed digital strategy and managed online publicity for Vision Nest Court’s launch.
• Responsible for creating an online growth plan and designing a website for the New Eden Chapel.

– Zebra Stripes Networks, Ikeja, Lagos

• Developed monthly content strategies and plans.
• Responsible for creating press releases and media articles
• Grew the social media accounts of Baba Ijebu.
• Responsible for writing editorials and getting content for the company’s monthly magazine, ZSN Monthly
• Supervised social media influencers engaged for campaigns
• Managed publicity and media liaison around movie premieres for Filmhouse Cinemas.
• Responsible for publicity around The Basement Gig’s monthly music show.
• Created press releases and managed publicity for Skyy Vodka’s ‘Live Without Limits’ campaign.

– HEDA Resource Centre, Ikeja, Lagos

• Improved the following and engagement of the company’s ‘Monday Tango’ Tweet Chat
• Grew the company’s social media presence by over 500 followers
• Managed publicity for the 2017 World Food Day and United4Food Concert held jointly with Oxfam
• Developed scripts for jingles aired on radio for the company’s project with the National Orientation Agency (NOA)
• Collaborated with other team members as Project Officer on the setup and launch of the MacArthur Foundation-funded ‘Anti-corruption Situation Room’
• Served as Communications Officer for the United4Food Project.