There are so many digital marketing tools that you can use to run your business effectively online and while some are paid, there are tons of free tools that get the job done and Google leads the way here.
I’ve made a list of 11 FREE Digital Marketing Tools From Google That You Should Start Using.
1. Google My Business: If you’ve been following me for a while now, you’d have seen my post about Google My Business.
This amazing tool from Google makes it possible for your business to sit comfortably on the first page of Google when people search for products/services in a particular location.
If you sell cocoyam in Ikorodu and you have a Google My Business page, when someone searches for “where to buy cocoyam in Ikorodu”, Google will show them your Google My Business profile, phone number, email, website, and address straight. And it’s free.
2. Google Trends: If you’re trying to create content for your business or for yourself, or to see what people are talking about or searching for in a particular industry, Google Trends can come in handy.
You enter a topic that you want to check. For instance, if you search for food delivery, you can see the volume of interest. It shows you what people have been searching for in the last 1 hour, 7 days, 1 month (you can set the date) how many people are searching for it and more.
That helps you know what to focus on for the week ahead or for the month ahead based on what people are searching for or talking about.
3. Google Digital Garage: Google Digital Garage equips you with skills to thrive online. It contains short, free courses on topics like SEO, social media management, blogging and more.
4. Google Calendar: Google Calendar is a digital marketing tool too, you know? It’s not just for seeing the date, you can use it to plan your content.
With Google Calendar, you can plan your content, type what is to be posted, and schedule it as an event. When the time to post it (event time) is up, Google will send you a free email or a notification on your phone and you can just copy the content you’ve put on the Google Calendar and post directly where you want to post it. All for free!
5. Google Analytics: If you have a website or landing page for your business, activating Google Analytics on it helps you find out the traffic to your website, where the people are coming from, what pages they go to, and more. And you get this feature for free.
6. Google Alerts: Imagine someone saying something good about your business say on a blog or in a comment section. If that happens, Google Alert will let you know that in so and so place, someone said this or that about you.
To get that though, you need to set up alerts with what you want Google to alert you about.
If I set up an alert for Ndiyo Media, anytime Ndiyo Media is mentioned on the internet, Google will send me a mail about it with a link to where it was mentioned.
You should know though that it does not cover social media. Only web mentions.
7. Google Search Console: If you have a website and Google Search Console is activated on it, it will help you keep track of your website and make sure everything is in order.
For instance, if you want your website to rank for a keyword or for some terms and you’ve been building your SEO in that direction, it is possible that even without knowing, your website is not even visible online.
That means the Google bot will not be able to crawl it and by implication, will not be able to list your website for the keyword or terms you want it to be found for.
Google Search Console tells you everything going on with your website, pages that are not mobile optimized, pages that are not indexed and can’t be found, among others.
8. Google Forms: Google Forms help you get information needed in a simple way.
If I want to find out from 2000 people in 10 locations what their favorite food is, how often they eat it and what their weight is, ordinarily, you’d need to create the form, have people fill it and then look for someone that can help you break down the data into bits so that it shows you how many people in XYZ location eat yam and how many jollof eaters are underweight.
With Google Forms, you can create the questions, share the link and Google groups the data for you in visually appealing formats that can just be exported and used. All for free.
9. Google Keyword Planner: If you want to be found for a keyword or two on search engines, you need to have an SEO strategy through which you’ll decide on the keyword you want to rank for, and the other keywords you’ll be using on pages of your website and on subsequent blog posts that’ll count towards helping you rank.
While there are tons of paid alternatives, Google’s Keyword Planner allows you to enter your industry name or product name and then shows you a list of keywords for that industry/product/service, the volume of search and how competitive it will be to use it.
10. Google Market Finder: Google Market Finder helps your expansion plan.
Let’s say you sell jewelry in Nigeria and you want to expand to other countries. You’ll enter your website link on Google Market Finder and based on the content of your website, Google will show you recommendations on countries where you can expand to that’ll be profitable for your business based on things like buying power, income level, the competitiveness of your business type in that country, ease of doing business, among others.
You can also directly enter the country you are considering and Google will show you the data and how easy or difficult it’ll be to do your business there.
These are alternatives to Microsoft Word, Microsoft Excel and Microsoft PowerPoint. They save you the cost of paying expensive fees for Microsoft tools.
They can be used offline too and you can be typing on your laptop and close it to continue typing on your phone. You can collaborate with others too from any location. All for free.
Phew! You should take advantage of these free yet effective tools to give your business the push it needs.
Know any free Google tool that I missed? Feel free to share.
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Have a nice week yo!